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![]() ![]() The road to developing the required gear and knowledge proved to be bumpy and painful, as witnessed by the death of three astronauts who perished during a launch rehearsal. At the time of Kennedy’s speech, many technologies required to put humans on the moon, and get them safely back to earth, did not even exist on the drawing board. Put differently, the issue with easy solutions to complex problems is that they seldom work. ![]() Mazzucato identifies two key factors that are essential to making this work:įirst is acknowledging that complex problems are hard to solve. She argues that solving the massive challenges ahead requires using mission-oriented thinking that redefines what is currently casually (and often disdainfully) referred to as public-private partnerships. ![]() She draws parallels to the journey kickstarted by US President Kennedy around 60 years ago, to put astronauts on the moon by the end of that decade. In her fifth book, Mariana Mazzucato posits that solving complex problems such as global warming, pollution, dementia, obesity, gun violence and mobility, all within the timeframe of one generation, is hard but not impossible. Kennedy, Rice University, 12 September 1962 Not because they are easy, but because they are hard.” “We choose to go to the moon and do these other things… ![]()
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